Strategy
Positioning, brand architecture, naming, audience and market definition, and communication strategy.
Altessino · Brand strategy & design
Studio
Brand strategy and identity for organizations in motion.
Altessino Studio finds the human idea inside an organization, then gives it a distinctive visual and verbal expression.
Studio
A clear idea, expressed with conviction.
We uncover what matters, define the central idea, and build the identity system that carries it into the world—from the mark and language to the moments where people experience it.
Who we work with
For moments of change.
We work best when strategy and identity need to move together—when a new venture is taking shape, an established organization is evolving, or a team needs a clearer way forward.
Studio
Services
Identity
Visual and verbal identity systems, design principles, and practical guidelines for a coherent brand.
Expression
Communications and digital and physical experiences that bring the brand to life.
Studio
How we work
- 01
Frame
Clarify the business moment, audience, decision, and opportunity.
- 02
Define
Build the strategic idea and the principles that make it useful.
- 03
Express
Translate the idea into identity, communications, and experiences.
- 04
Activate
Prepare the system, tools, and guidance needed to put it to work.
Altessino Studio · Selected work
Selected work and experience.
Brand, product, and experience design across technology, hospitality, the built environment, and global organizations.
Alethia Intelligence
Strategy and identity for an artificial intelligence company.
Strategy · Visual identity
TICE
Brand identity and employee experience strategy.
Strategy · Identity · Employee experience
Ventura Capital
An identity that moved a financial institution toward a more human, optimistic, and ownable expression—including the title Chief Capital Multiplier for Monica Dioda.
Strategy · Visual and verbal identity · Brand language
Deckotech
Brand strategy and a visual, verbal, and social identity system for a high-performance building materials company.
Strategy · Visual and verbal identity · Social
Durathermo
Strategy and a visual, verbal, photographic, and social identity system for a premium thermally modified wood brand.
Strategy · Visual and verbal identity · Photography · Social
Founder venture · Founder and CEO
Wunder
Brand, product, and experience for a platform designed to help people build stronger connections and improve well-being.
Venture strategy · Product experience · Brand identity
Earlier work · The Coca-Cola Company
Coca-Cola Freestyle
Product and experience design leadership for a new fountain platform, bringing industrial design, interaction, accessibility, and the Coca-Cola brand into one consumer experience.
Product experience · Interaction design · Industrial design direction
Altessino Studio · Earlier work & experience
Experience at a larger scale.
Before Altessino, Jerry Garcia Stackpoole led design and experience work at scale—including building design capability across Latin America at The Coca-Cola Company, and contributing to brand, customer, and digital experiences for UPS, JetBlue, Marriott, and Staples.
Coca-ColaUPSJetBlueMarriottStaples
